The Entrepreneurial Startup Market:

A Readership Profile

  • Active owners per business start: 1.5

  • 23% of new businesses begin with an employee other than the owner.

  • 33% start as part-time ventures in first month.

  • $4,250 — Median investment to start business.

  • $18,000 — average investment to start business.

  • 12% began with the active involvement of a family member. Most often a spouse or sibling.

  • 16% — Serial entrepreneurs who have started three or more businesses.

  • 85% — are starting a business for the first time.

  • 64.9% are male.

  • 35% are female.

  • 73% are under the age of 44.

  • 10% are African American.

  • 4.2% are Hispanic.

  • 60.6% are married.

  • 76% were employed 30 days before launch.

  • 50.4% are high school graduates or have some college.

  • 25% are college graduates

  • 12.8% have Professional Degrees

  • 48.4% have household income in excess of $60,000.

  • 71.2% start as home based

  • 10.8% — profitable in the first month.

  • 11.4% — profitable in second month.

  • 35.3% — profitable after the second month.

  • 45.3% — Raised startup investment in one month.

  • 28.2% — Raised investment in three months.

  • 16.9% — Raised investment in four to 12 months.

*Sources: Wells Fargo / NFIB Series, Business Starts and Stops.
Small Business Administration. U.S. Census Bureau.


 

 

 

 

 
 

   © 2012 New Business Denver
grow@newbusinessdenver.com