The Entrepreneurial Startup Market:

A Readership Profile

  • Active owners per business start: 1.5

  • 23% of new businesses begin with an employee other than the owner.

  • 33% start as part-time ventures in first month.

  • $4,250 ? Median investment to start business.

  • $18,000 ? average investment to start business.

  • 12% began with the active involvement of a family member. Most often a spouse or sibling.

  • 16% ? Serial entrepreneurs who have started three or more businesses.

  • 85% ? are starting a business for the first time.

  • 64.9% are male.

  • 35% are female.

  • 73% are under the age of 44.

  • 10% are African American.

  • 4.2% are Hispanic.

  • 60.6% are married.

  • 76% were employed 30 days before launch.

  • 50.4% are high school graduates or have some college.

  • 25% are college graduates

  • 12.8% have Professional Degrees

  • 48.4% have household income in excess of $60,000.

  • 71.2% start as home based

  • 10.8% ? profitable in the first month.

  • 11.4% ? profitable in second month.

  • 35.3% ? profitable after the second month.

  • 45.3% ? Raised startup investment in one month.

  • 28.2% ? Raised investment in three months.

  • 16.9% ? Raised investment in four to 12 months.

*Sources: Wells Fargo / NFIB Series, Business Starts and Stops. 1999.
Small Business Administration. U.S. Census Bureau.

Minnesota Department of Revenue. Minnesota Secretary of State.
 

 

 

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Nov. 18 -Joe Sensor's Plymouth

 

 
 

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